HappySale was founded with the vision of reducing friction in e-commerce. Specifically, make selling stuff as easy as it can be. The way we see it, e-commerce has come a long way, and buying things is one of the easiest and fun things you can do on the web. Selling things is not as fun, and the result is that people don’t regard selling things online as a common, day to day function that they enjoy doing.

That’s where we come in.

Starting with our HappySale mobile application, and following with a lot of new and great ideas, we hope to usher the age of frictionless commerce, where every user can sell things on a daily base, without worrying about the overhead or hassle we know today. Selling things should be fun, and it should make you happy.

We are HappySale.

David Kariv, Reem Sherman, Tamir Shomer and Doron Nir.