Yesterday we launched the new version of HappySale to the Android app store. The most major feature added was posting to Facebook Groups. It’s the first time we approached groups and to our knowledge we’re the only consumer application that uses the FB groups API to post ANYTHING from the outside to FB Groups.
Like all good features, this one has a story behind it. Play this clip as a soundtrack while you read it…
Gil Hirsch, the incomparable former-Face.com-CEO-turned-FB-Product-Manager is a good friend of mine. He’s one of the smartest guys I know, and is extremely focused on where the value lies when it comes to consumer products. Gil heard about HappySale in its very early stages last summer, and immediately offered to join and invest. Since then we’ve been having product conversations, mostly trying to tackle where the value lies in the creation of a new type of social used-goods-eCommerce experience. In a conversation we had a couple of weeks ago I brought up an idea raised by Reem, my awesome co-founder, to post directly to Facebook Groups and even create groups specifically to serve as a HappySale marketplace on FB.
Gil was stoked. Apparently Facebook employees have a private marketplace group just for that, and he saw tremendous value in an app that posts directly to that group. Developing the integration flow was done super fast, and the main part was how to filter the groups in a way that most users find relevant. The FB groups API proved very powerful, sorting groups in the order of activity once permissions were given.
So what can you do now with HappySale that you couldn’t have done before? most importantly, if you feel conscious about posting to your Facebook wall, and not wanting to “trash” it with your HappySale, you can post directly to your favorite groups. This could be a local group created by your friends, or a group that has only people from your neighborhood, or maybe its a group/marketplace that revolves around your workplace. As always, the main idea is to help you sell your stuff on social networks easily and happily.
Keep on Sellin’